WHAT IS UNIQUE ABOUT IMPORTED BRANDS?
Imported brands have a unique set of challenges and advantages. We are the experts in imported natural brands. Too often the first thing an so-called expert tells an imported brand is "change your packaging.
We disagree! We believe brands entering the United States market simply needs Brand Domestication. Brand Domestication
is simply taking your Unique Selling Points, Strategic Excellence Positions, Product Management Portfolio and creating a strategy that increases international brand equity, respects corporate identity strategy and is in confluence with financial projections.
The exchange rate increase has made it more difficult for imported brands to compete in a high-low pricing environment. However, most imported brands, due to the regulatory nature of their homeland, usually have many qualitative issues that are "added value" and support the higher price-points. It is our job to communicate these.
THIS IS WHAT WE DO
It is not what we do that is so important. It is what we do not do. Most people will tell you how to spend your money. We tell you how not to spend it. For example, when introducing a brand it may be important to exhibit at a trade show. However, if you have a national broker network (trade-marketing), it may not be necessary to attend many trade shows (trade-marketing). We will work as your national sales manager. We will help you chose an importer. manage the importer, report back to you on the progress and make sure you have all the information you need to make the correct decisions for your brand. In some cases we may even act as the importer.
Note: There are many outstanding importers in the natural products class of trade. They do a great job marketing brands. They pay their bills and they become part of your international family. There are also a few importers who "talk a good game." However, performance and their financial expectations do not always coincide with the reality of a true partnership.
We will help you make the best decision.